Michigan Maps is an outcome of a fundamental class I have taken in the most recent semester at the University of Michigan’s School of Information, Needs Assessment and Usability Evaluation. The class takes one through all the main processes of UX Research in the form of a semester long project.

This project consisted of choosing a research question to dive deeper into and conducting a full UX Research evaluation on it. The question my group chose to evaluate included, “What are the biggest challenges that students face in finding what they need (e.g., classes, services, food) on campus?” My project group of 4 worked to find answers to this question through interviewing people within our potential user demographic, analyzing these interview through affinity diagrams, surveying the potential users, analyzing said results of the surveys through visualizations, and creating deliverables to represent all the date found (personas, journey maps, and user storyboards).