RoboEat: ux design project
RoboEat is an application prototype that stemmed from a digital design class taken fall of 2023. This class gave me the opportunity to develop not only my Figma skills, but also allowed me to gain an even better understanding of creating personas, user scenarios, brainstorming the target market, etc.
Through the course of the final few weeks of the project I was able to create the end product of RoboEat with a hi-fidelity prototype and full Market Requirements documents.
IN SUMMARY…
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Brainstorming: figuring out challenges in my life that could be solved through a phone application
Personas: both primary and secondary personas were created of potential users to understand the needs of the app
Sketching: once the app design was decided ideas of layouts were formed to prepare for designing on figma
Lo-Fidelity Prototyping: the sketches were then brought more to life through Figma, creating a skeleton of the app
Hi-Fidelity Prototyping: Using the skeleton framework of the lo-fidelity prototype a hi-fidelity functional prototype was then created
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Currently the cost and time it takes to have delivery drivers in food delivery apps deters a large demographic of people. When all these fees accumulate the option of food delivery for many dissipates. Through creating a food delivery application that runs purely off delivery robots many more would begin to rely further on these food services.
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Adjust certain icons to keep a continuous pattern/concept
Allow users to be able to scroll through certain filters
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Include more features on the app including a more detailed tracking system, grocery delivery options, and a ranking system for the restaurants
Problem Statement
College/Graduate students are busy and don’t have the funds to always get delivery, because of this student want an inexpensive, accessible way to eat food when they don’t have the time to cook.
Target Market
This product aims to act as a direct competitor to apps like UberEats and Doordash. It aims to assist the demographic of people needing a quick and easy meal, while differentiating from these apps by being more affordable. Because of this, the app will most likely specifically target college/graduat students, with a secondary audience of people in their mid 20s.
Personas
[primary]
[secondary]
Cases & Scenarios
[w/ primary persona]
Amanda is a busy student with very little freetime. Because of this, she doesn’t want to spend the little time she has on preparing meals. With this being said she is also on a tight budget since she’s a student. For dinner, after a long day of classes and homework she uses RoboEat to get Chipotle. It arrives quickly for a low price because of the lack of fees that tie along with the app not needing delivery drivers.
[w/ secondary persona]
Emily is project manager at a Fortune 500 company. She is really successful in her career and because of this doesn’t have to worry about keeping a tight budget, but she is trying to maintain a healthy lifestyle. Her lack of skill level cooking seems to be tieing her back in maintaining this goal with fun options. She chooses to get delivery multiple times a week from Roboeat to mix up her meals and try new places around her city.